What is a Content Marketing Strategy?
A Content Marketing Strategy is crucial for any business. A Content Marketing Strategy is your approach to creating and disseminating your company's content. It includes your blog, website, social media, proposals, news articles, and case studies. The content is focused on your target audience and ensures the work you do is communicated well.
A Content Marketing Strategy is important because it works to attract and retain your audience, which ultimately drives profitable customer action. Your strategy should strive to:
Align your business goals with the content you create;
Create and share valuable content that is relevant to your audience; and
Build trust and credibility.
By creating and sharing valuable, relevant, and consistent content, your organization can build relationships with your audience and establish trust and credibility.
Now that we have covered the “what” and “why” let’s talk about the bulk of the work – the “how.” If you’re asking yourself, “how do I even get started?” we’ve got you covered.
Here’s our approach to creating a Content Marketing Strategy:
Identify your Audience. Understanding who your target audience is and what kind of content they would find useful or interesting is the first step.
Establishing Goals. Here’s where we define your goals for your content marketing strategy. And remember, it’s perfectly fine to start small.
Plan your Content. Create a yearly plan for the type of content you want to produce and how it will be distributed.
Measure Success. We suggest you track your success quarterly. Following the performance of your content in terms of engagement, visits, and conversions is essential to ensure your content is effective.
Refine. Did your English teacher ever tell you that writing is re-writing? Well, we’re here to say it’s still true. Making changes and improvements to your content based on the performance data you have collected will only help improve all you are working to accomplish.
If you’re looking for a company to help get you started, or to manage your content marketing strategy, NZC Communications is ready to help! Contact us today to get started.
“The secret of getting ahead is getting started.” - Mark Twain